Journal
Notes on building brands that sell.
Launches, retention, dashboards and AI — written for founders, not developers.
Posts
Launches · 5 min
What a smooth drop needs behind it
Launch day is the visible part. The waitlist, the stock sync and the follow-up are what make every drop run smoothly.
ReadRetention · 6 min
The 5 email flows every fashion brand should have before spending on ads
Paid traffic is expensive. These five flows make sure you don't pay for the same customer twice.
ReadRetention · 5 min
Why your repeat-purchase rate matters more than your launch
A great launch makes a good month. A good repeat rate makes a business.
ReadData · 6 min
The 9 numbers every fashion brand dashboard needs
Not every metric deserves a place on the screen. These nine run the business.
ReadAI · 5 min
Answering DMs at 2am: AI assistants for fashion brands
Your customers message rather than phone. Here's how to answer every one, in your voice, without burning out.
ReadPositioning · 6 min
Going luxury: what has to change on your site first
When the price goes up, the experience has to go up with it. Start here.
ReadWebsites · 5 min
Shopify vs custom: what fashion brands actually need
The honest answer is usually Shopify — with a few exceptions worth knowing.
ReadOwnership · 4 min
Own your store, your data and your accounts
If your agency disappeared tomorrow, could you still run your business? Here's how to make sure.
Read
Want this for your brand?
Thirty minutes on your brand and your next drop. We'll tell you honestly what would make the biggest difference.