The problem
One email the night before, then nothing.
Most brands send a launch email and rely on Klaviyo's default flows — or none at all. Abandoned carts go unanswered, first-time buyers never hear from you again, and VIPs get the same code as everyone else.
That's the easiest revenue you have, left behind after every drop.
What's included
What we build.
- 01Pre-launch emails and SMS that build up to each drop
- 02Post-launch follow-up for buyers and for everyone who missed out
- 03Abandoned cart and back-in-stock messages
- 04Welcome emails that introduce the brand properly
- 05VIP and early-access messages for your best customers
- 06Written in your voice, approved by you, with results for every flow
What changes
After it's built.
Drops that build up and follow up
Customers hear about the drop before it lands and hear from you after it.
Sales between drops
Welcome, abandoned cart and back-in-stock emails keep working on quiet weeks too.
Second orders become normal
Post-purchase and win-back messages bring first-time buyers back.
FAQ
Questions.
Do you use Klaviyo?
Usually, yes. If you're on Mailchimp or something else, we'll work with what you have where it can do the job.
Do you write the emails?
Yes, in your voice. You approve every one before it goes live.
Won't automated emails feel generic?
Not when they're written properly and sent to the right customers. That's the point of doing it carefully once.
Want this for your brand?
Thirty minutes on your brand and your next drop. We'll tell you honestly what would make the biggest difference.