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Solutions · Growth systems

Drop & Launch Pages

Build-up before the drop. Follow-up after it.

The problem

Drop day comes and goes in a single post.

You announce on Instagram, everyone lands on the same product page at once, and anyone who isn't ready to buy that minute has nowhere to go.

There's no waitlist telling you who's coming or which sizes they want, and no follow-up for the people who missed it.

What's included

What we build.

  • 01A launch page with a countdown and waitlist sign-up
  • 02Early access for past customers and VIPs
  • 03Gated drops with a short video and an application, for limited pieces
  • 04Pages that match the post or ad that brought people there
  • 05Confirmation and reminder messages leading up to drop day
  • 06Results for every drop: sign-ups, visits and orders

What changes

After it's built.

  • You see demand before you commit stock

    The waitlist shows who's coming, how many, and which sizes they want.

  • Your best customers come first

    Early access rewards the people who buy from you again and again.

  • Nobody who showed up is forgotten

    Everyone who visits on drop day hears from you afterwards, whether they bought or not.

FAQ

Questions.

What is a gated drop?

A short video introduces the piece, then customers apply for access. Approved customers get a private link to buy. It suits limited runs and higher price points.

Will it work with our Shopify store?

Yes. Launch pages sit alongside your store and send customers straight into checkout.

Do you run our ads?

No. We build the pages your posts and ads send people to, and work alongside whoever runs your ads.

Want this for your brand?

Thirty minutes on your brand and your next drop. We'll tell you honestly what would make the biggest difference.