Case study 01 · Luxury streetwear
Steady
A luxury streetwear brand that runs its drops on an internal OS built by Oseidea.
Steady runs on the same storefront, drop emails and dashboard we offer every brand — so what you see here is the real system at work, not a mock-up.
The problem
Every drop started from scratch,
and ended in a spreadsheet.
Each release meant rebuilding the launch from nothing: a post, a product page and a night of answering DMs. Stock and sales lived in a spreadsheet, and once a drop was over, there was no follow-up for the people who bought or the people who missed out. Steady needed the build-up, the drop and the follow-up to run as one system.
What we built
Storefront. Drop emails.
One dashboard.
01
Storefront
A Shopify store built around the drop calendar, so every release has its own stage.
02
Drop email sequence
Waitlist, pre-launch build-up, launch day and post-launch follow-up, firing on their own.
03
Internal OS
Steady's own CRM and dashboard: drops, stock, customers and email results in one place, replacing the spreadsheets.
How it connects
Want this for your brand?
The same storefront, drop emails and dashboard, built around your brand.